CREATE YOUR OWN SWISS WATCH OR JEWEL

Live a memorable experience in Switzerland alongside our watchmakers and become the artisan of your own watch.

Unravel the mysteries of jewelry-making and enjoy a memorable experience as you create a bespoke piece.

LIVE A TIMELESS EXPERIENCE THAT WILL REVEAL YOUR PERSONALITY

You want a watch that looks like you in every way? It is never too late to discover the uniqueness that makes you so special and to let it shine!

All our watches are Swiss made

Swiss Made label has never been truer than with an Initium watch. Conceived and designed to last, an Initium mechanical watch features high-quality components and a movement which counts decades of proven reliability.

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ENTER A WORLD MARKED BY MECHANICAL WATCHMAKING

Changing the game

Since the creation of Initium in 2015, we have been constantly pushing the boundaries in our field by turning watchmaking into an inclusive experience.

Know-how

Each person involved in the watch process has been chosen for their skill and experience gained in renowned Swiss manufacturers.

Sustainability

We are committed to a sustainable world by producing a large part of our components within fifty kilometres of our headquarters in Le Noirmont.

New class

Enjoy the experience of assembling your unique Tourbillon watch during a timeless day.

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